Performance Partners Programme
Your Club.
Elevated.
Partner with Performance Capability and unlock a new revenue stream, premium gear, and a brand your club is proud to carry.
Free. No obligation. 30 minutes.
Watch the Programme
Welcome Package
We Don't Just
Welcome Your Club.
We Kit It Out.
When your club joins the Performance Partners Programme, we put Performance Capability gear in your hands from day one — because we believe in the products we ask you to champion.
Free Gear From Our Range
As a Performance Partner, you receive complimentary gear — your choice from our range, so you wear what suits you and your sport. This is an invitation to experience the brand properly before you introduce it to anyone else.
Up to 100 Club Tees — On Us
New Performance Partner clubs receive up to 100 Performance Capability club tees as a one-time welcome gift. Branded for your club, built to our standard. A first impression your community won't forget.
Ready to Find Out If This Is Right for Your Club?
Book a free 30-minute call. No hard sell. No commitment. Just a conversation about your club, your goals, and how a Performance Capability partnership could work for you.
We respond within 24 hours. All sports welcome.
Why This Programme Exists
Running a Club Is More Than
Training Sessions.
Every club owner knows the pressure. Finding sponsors. Retaining members. Covering costs. Keeping coaches motivated. The Performance Partners Programme was built to give ambitious clubs a new income stream — without taking focus away from what matters most: developing people.
About Performance Capability
The Psychology of Human
Excellence — Made Wearable.
Performance Capability is an apparel and performance brand rooted in sports psychology and the science of peak human performance. Every product is designed to reinforce one idea: that the mind and body train together. We work exclusively with partners who share that belief — clubs, coaches, and individuals who hold themselves and those around them to a higher standard.
Explore the brand →
The Process
Three Steps to
Partnership.
Book a Meeting
We meet with you — online or in person — to understand your club and whether the partnership is the right fit for both sides. Free, 30 minutes, no commitment required.
Complete the Free One-Day Programme
Training covers product knowledge, brand philosophy, sales strategy, and compliance. Available online or in person. No cost, no obligation to hold stock.
Receive Your Capability Code
Your unique code unlocks access to Performance Capability products and ties every sale back to your club — earning 15–30% commission monthly, plus the annual bonus pool.
Done For You
You Focus on Your Club.
We Handle the Marketing.
Done-for-you content
Social posts, emails, and campaign assets are all created by our team — tailored to your club and your audience.
Your approval, always
Nothing goes out without your sign-off. Your club's reputation stays yours. We work with you, not around you.
Consistent and on-brand
Every asset reflects both your club identity and the Performance Capability standard. Professional, purposeful, precise.
Interested? Let's Talk.
Book your free 30-minute meeting with the Performance Capability team and find out what the programme could mean for your club.
We respond within 24 hours. All sports welcome.
Why It Works
More Than a Commission.
A Community Asset.
A New Revenue Stream
Sales commissions go directly to you or your club. No hidden deductions, no gatekeeping. The more your community engages, the more you earn.
Products Members Want
Performance Capability apparel is built for athletes and those who coach them. Offering it through your club adds genuine value — not just a fundraiser.
A Brand to Be Proud Of
Access is curated. When your club carries the Performance Capability name, it signals something real about your standards and your ambition.
Training That Pays Off
The one-day programme is a genuine professional development experience covering sales, brand communication, and performance psychology principles.
No Stock. No Risk.
You never need to buy inventory or front costs. Your Capability Code does the work — track sales, earn commissions, and grow at your pace.
Ongoing Support
You're not left to figure it out alone. Our team provides continued guidance, marketing support, and performance reviews to keep you growing.
Earnings
Your Earnings Grow
With Your Effort.
There are no caps — just tiers that reward momentum. Commissions reset monthly.
| Monthly sales volume | Commission |
|---|---|
| Under £5,000 | 15% |
| £5,000 – £15,000 | 20% |
| £15,000 – £30,000 | 25% |
| Above £30,000 | 30% |
All Performance Partners are automatically enrolled. Distributed based on sales performance, engagement, and contribution to the network. High achievers are rewarded most.
Is This Right for You?
Built for Clubs
With Ambition.
We don't work with everyone — and that's intentional. The Performance Partners Programme is a curated network of clubs and coaches who are community-driven, growth-minded, and committed to excellence.
You run or manage a sports club with an active member community
You have coaches or staff who engage directly with members
You're looking for income streams that align with your club's values
You believe performance is as much a mindset as a physical skill
You want to offer members something meaningful, not just merchandise
Sound Like You?
Let's Talk.
Book a free 30-minute call and let's find out if Performance Capability is the right fit for your club.
We respond within 24 hours. All sports welcome.
Free Download
Want the Full Picture
Before You Book?
Download the Performance Partners Programme Handbook. Everything you need to know about how the programme works, what you earn, and what it means to carry the Performance Capability name.
Your details are shared only with the Performance Capability team.
Common Questions
Everything You
Need to Know.
The Future of Your Club
Starts With a
Conversation.
Book a free 30-minute call with our team. No hard sell. No commitment required. Just a frank conversation about whether the Performance Partners Programme is the right fit for your club.
"We believe in empowering those who are driven, ambitious, and committed to excellence."
— Ben Benson, Founder
We respond within 24 hours. All sports welcome.